We don’t talk about Bruno: Disney’s surprising lessons for corporate transparency

Carefully consider the design and language used

Present information in a easy to follow and transparent way, which allows users to clearly track the positive and negative inter-annual impacts trends of the company.

Separate opinions from facts

Clearly distinguish between evidenced facts and stats, and where the organization interprets and describes them.

What you say is as important as what you don’t say

Be careful not to omit relevant information, particularly challenging insights into negative impacts.

Tell the good and the bad

Do not overemphasize only positive news and impacts. To be credible and believable, stakeholders are looking for balanced reporting.

Apply ethics to reporting

Ensure that you avoid presenting information in a way that could inappropriately influence the conclusions or assessments of report users.


Andrea Pradilla is Director of the Global Reporting Initiative’s regional office for Hispanic America, based in Bogota, with responsibility for promoting sustainability reporting throughout the region by engaging with companies, capital markets and other stakeholders. Prior to joining GRI in 2014, Andrea was head of the Colombian National Contact Point for the OECD Guidelines for Multinational Enterprises, at the Ministry of Trade, Industry and Tourism.

A Spanish language version of this article is available on LinkedIn:

En la temporada de reportes de sostenibilidad 2022 ¡Por Favor Hablemos de Bruno!



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store